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The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.

• Sales Rank: #36225 in Books
• Published on: 2012-01-09
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x 1.20" w x 8.00" l, 3.87 pounds
• Binding: Hardcover
• 768 pages

About the Author
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great textbook
By Scott Lawson
I have yet to begin teaching from this book, but my first impression of it is quite good. The content is comprehensive. The writing is accessible. Page design uses plenty of negative space, color, and images to draw students into the chapters and signal important information. In addition, the resources for teachers will be very helpful.

3 of 3 people found the following review helpful.
Business and Administrative Communication
By MSantos
I feel this is a very good book. It is current and up to date on how to do things from sending a professional resume to making a proposal and anything in between. It is a very important part of anyone's reference library.

2 of 2 people found the following review helpful.
Iowa State Student
By Iowa State student.
I was required to have this book for my business communications class but it is the best textbook I have ever had, I'm actually going to keep it for future writing and business communications.

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[W571.Ebook] Ebook Download Take Time to Be Holy: 365 Daily Inspirations to Bring You Closer to God, by Samuel Logan Brengle

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You may know “Take time to be holy” as the first line of a familiar hymn. What you may not realize is that pursuing holiness is also the key to a deeper, more fulfilling relationship with God. Seeking holiness means you desire a life without doubt or fear, a heart that wholly loves and trusts God.

Take Time to Be Holy contains classic selections from Samuel Logan Brengle―a man whose writings on personal holiness have been touching hearts and inspiring believers for over a century. This daily devotional will inspire you to take time each day to deepen and enrich your understanding of holiness and how it is available to each of us. Not because we are perfect . . . but because God welcomes our obedient hearts and infuses them with His almighty power and boundless grace. Then we can consistently be and do just what God wants us to be and do. That’s holiness.

This year, take time to be holy―and you’ll be forever changed.

• Sales Rank: #388946 in Books
• Brand: Tyndale House Publishers
• Model: 29969622
• Published on: 2013-10-01
• Original language: English
• Number of items: 1
• Dimensions: 6.25" h x 1.25" w x 4.50" l, 1.00 pounds
• Binding: Hardcover
• 384 pages

From the Back Cover
You may know “Take time to be holy” as the first line of a familiar hymn. What you may not realize is that pursuing holiness is also the key to a closer, more fulfilling relationship with God. If you desire a life free from doubt or fear―a heart that wholly loves and trusts God―then what you are really seeking is holiness. And it’s time to discover it.

Take Time to Be Holy contains a year’s worth of classic selections from Samuel Logan Brengle―a groundbreaking leader in the Salvation Army whose writings on personal holiness have been touching hearts and inspiring readers for over a century. Each day’s reading will deepen your understanding of what holiness is; how, through God’s grace, it is available to each of us; and how experiencing it will make God more real to you than ever.

This year, take time to be holy―and you’ll be forever changed.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Challenging devotional
By Mark Ferreira
“What has God not done for me? What has He not been to me? I recommend Him to the world.” Commissioner Samuel Logan Brengle received his final promotion in 1936 but his ministry continues today through his writings. Award-winning writer Bob Hostetler has grasped the editorial pen to bring together selections from Brengle’s work into a new daily devotional entitled Take Time to Be Holy.

Born amid the first rumblings of the American Civil War, Commissioner Brengle is regarded one of the foremost holiness teachers of the early 20th Century. As an officer in The Salvation Army, he travelled the globe carrying a burden for God’s people to be fully sanctified. At the forefront of his message is the plea for holiness of heart and dependence on the Holy Spirit. In Take Time to Be Holy, this message is clear. As you read each devotional entry, you will be challenged to live a sanctified life, empowered and enlivened by the Holy Spirit.

Many will know of editor Bob Hostetler’s long connection to The Salvation Army and so it should come as no surprise that Commissioner Brengle’s writing played an important role in his spiritual formation. In bringing together excerpts from each of Brengle’s books, he maintains the sense of urgency and challenge that marked Brengle’s life and ministry.

For those who have previously read Brengle’s work (or any religious writing from his time), you will be relieved to know that Hostetler has cleaned it up a little. In the forward, he explains that he has edited length, updated language, simplified sentence structure and provided appropriate references for quotations. You’ll be glad to know that scripture references have also been updated for the sake of clarity and enjoyment. The overall effect of this is to make Brengle more accessible for devotional reading. The modern reader will find that the language is clear and compelling, still speaking with the authority of that great teacher.

As a devotional, this book will challenge you daily. With themes such as secret prayer, consecration, public witnessing and rational faith, I found myself frequently putting down the book to get on my knees. Having studied and taught Brengle’s writing in my ministry as a Salvation Army officer, I will comfortably recommend this devotional to my friends and congregation. In fact, I’ll be using it with my family in 2014. Take Time to Be Holy delivers excellent devotional writing with spiritual power and authority. Take time each day to discover how personal holiness will change your life and change the world.

4 of 4 people found the following review helpful.
A voice from the past- only better
By TrailMom
You are what you eat. At least that's what some say, including my dear mother. Probably true. But perhaps just as valid is this: You are what you read. Think about it. My Mother (and probably many other mothers across this fine country) was also known to say, "Garbage in. Garbage out." I suspect the opposite is also true: "Beauty in. Beauty out."

Bob Hostetler recognized beauty and truth when he was a young man. He was introduced to Samuel Logan Brengle when he read a biography on the life of the Salvation Army's evangelist. Inspired by that life story, Hostetler consumed all of Brengle's writings before his twentieth birthday. In a day when comic books may have been preferred over works describing sanctification and holiness, Hostetler internalized the truth and worked out the reality of those revelations in his own life and writing..

Though Brengle met his Lord in 1936, his words live on--only better. In a bold effort, Hostetler, a distinguished author himself, edits Brengle's devotional works in a compilation entitled "Take Time to be Holy." Keeping the gist intact by replacing hard-to-understand language and archaic sentence structure, the year-long daily devotional offers substance to the reader. Each short reading includes a Bible verse from which a poignant and illustrative story unfolds. Within moments, the devotional reader is delivered a bit of truth on which to chew all day long.

"Take Time to be Holy" is a fluff-free zone. Read at the risk of developing spiritual insight and progressive sanctification through meditating on God's truth and living out its application.

2 of 2 people found the following review helpful.
Nothing beats a Daily Devotional of Brengle!
By PeteBrookshaw
A big thanks to Bob Hostetler for putting in many hours of hard work to bring this daily devotional together. Samuel Logan Brengle wrote a large handful of books a century back that captured the minds of readers. Bob has brought the teachings of Brengle alive with this devotional.
Without holiness we won't see the Lord and if we don't see the Lord, we won't see the opportunities and the blessings of our everyday life. Holiness is an imperative.

The church would do well to uphold the importance of holiness; to teach it, to live it. Without holiness we become self-seeking, self-obsessed and we live for none other than ourselves. The outward thrust that holiness pushes us is absolutely critical so we can be churches that are living in a way that pleases God and is impacting the world around us.

I recommend this daily devotional.

Well done Bob.

~ Lt. Pete Brookshaw
Corps Officer - The Salvation Army
[...]

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In spite of the increasing use and demand for lightweight aggregate concrete (LWAC), there is still a lack of adequate explanations to understand the mechanisms responsible for the strength and durability properties of LWAC. This book is written to give an overall picture of LWAC, from the historical background, aggregate production, proportioning and production of concrete, to applications in structures. Physical properties and chemical durability are described in detail. The physical properties include density, strength, shrinkage, and elasticity. Chemical durability includes resistance to acids, chloride ingress, carbonation, and freeze-thaw resistance. Fire resistance is also included, which is seldom considered, but is a very important aspect of the safety of the structure.

Microstructure development and its relation to the durability properties of LWAC generally are not highlighted in the literature. The development of bonds, the microstructure with different binder systems, and different types of lightweight aggregates are explained. They show how lightweight aggregate concrete differs from normal weight concrete. The chapters on chloride ingress and freeze-thaw resistance are detailed because of the use of LWAC in offshore construction.

The economical aspects of using LWAC are also reviewed. Emphasis is placed on the fact that although the cost of LWAC is high, the total cost of construction has to be considered, including the cost of transport, reinforcement, etc. When these are considered then LWAC becomes cheaper and attractive. The life cycle cost of the concrete is another consideration for calculating long-term savings on maintenance costs.

• Sales Rank: #3529114 in eBooks
• Published on: 2002-10-28
• Released on: 2002-10-28
• Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Valuable book for Materials Specialists
By A Customer
This is a comprehensive book that considers all aspects of lightweight aggregates and lightweight aggregate
concrete. The authors begin with a brief overview of the historical use of lightweight aggregate concrete, both naturally occurring and artificial, from ancient times to the present. This is followed by a summary of production facilities around the world, giving an indication of the amount of material produced per annum (although some of the figures are out of date). The various methods of manufacturing lightweight aggregates are covered in great detail; some processes are described in general terms while others are specifically related to particular products. The procedure for designing lightweight aggregate concrete mixes (both light-weight fines and with natural fines) is out-lined, although the actual proportions will obviously be a function of the specific materials used. Two chapters deal with the microstructure of lightweight aggregate concrete and the significant physical characteristics, such as shrinkage and creep. Subsequent chapters cover the important topics related to in-service behaviour of light-weight aggregate concrete. The first covers key areas of durability, such as alkali-aggregate reaction, carbonation, corrosion and chloride penetration. The authors deal extensively with these topics, giving data from both laboratory testing and field surveys. The information should help to dispel the common misconception that lightweight aggregate concrete is not as durable as `normal' concrete. A chapter is devoted to the important aspect of fire resistance, both of standard grades of concretes and high-strength/high-performance concretes. The final in-service behaviour topic considered is freeze-thaw resistance. The book concludes with a brief overview of applications of lightweight aggregate concrete in New Zealand, Scandinavia and the UK.
No mention is made of applications in North America, a curious omission in a book published in the USA. The main limitation of the book is that it concentrates on the properties of light-weight aggregates and of lightweight aggregate concrete. It pays little attention to the practicalities of the use of the material. Production, transportation, placing and finishing are covered in a very short chapter. Advantages and disadvantages are covered in only three pages, with a further three presenting a simplistic approach to the possible economies. In summary, this is a valuable book for materials specialists, but would probably be of little use to practicing engineers.
John Clarke
The Concrete Society

0 of 3 people found the following review helpful.
Fills a gap in our collection.
By A Customer
As a librarian, I always like to see good indexes, extensive references, clearly-written text, and sturdy paper/binding, which this has. It will also fill a gap in the literature.
---Manager, Library & Information Services
Portland Cement Association

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• Sales Rank: #1013135 in Books
• Brand: Random House
• Published on: 2012-03-27
• Released on: 2012-03-27
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .38" w x 10.11" l, 1.00 pounds
• Binding: Hardcover
• 32 pages

From Booklist
A little girl named Ella regales children with what she believes a good story should—and shouldn’t—include: royalty, humor, a few well-placed frights, but absolutely no bears. As her make-believe effort unfolds, those paying attention to the illustrations will see that things aren’t going as Ella would have us hear. Indeed, there is a bear: a large and kindly one who adds water so the owl and the pussycat can set sail, literally pulls the strings on the monster’s boots, and even ends up rescuing the fairy godmother. Ella, of course, refuses to acknowledge the bear’s presence en route to her story’s happily ever after. Ella is a delightful and creative mirror for any imaginative child, and the bear is that good parent who doesn’t require recognition, even as she plays an important role in the visual story. Rudge’s busily patterned watercolor pages, comic proportions, and clever details—the billiard-ball-round king’s head; Ella’s own instructions for making a paper crown; the post-rescue party, featuring pigs in tutus and gingerbread men—invite much exploration. Grades K-2. --Francisca Goldsmith

Review
In delicate, curlicued drawings, we see an evil monster stomping through the pages to kidnap a princess "so she could read him bedtime stories every night." Rescue comes when the princess cries out, "Someone save me!" and someone does. Who is this someone? Children ages 5-7 will have been chortling all along because they know that the princess is protected by a fairy godmother who happens to be . . . a bear. A charming fable.
—The Wall Street Journal

Ella proclaims that she is in charge of this book, and this book will have no bears, not a one: "Every time you read a book, it’s just BEARS BEARS BEARS." She decrees that her book will have a monster and a princess and a fairy godmother instead, makes herself a crown, and begins her bear-free tale. Readers, however, can see perfectly well in the delicate and droll illustrations that there is a bear in the book they’re reading... This is a picture book that will send the reader delightedly back again and again to sort out the layers of reality... Both the story and the inventive digital pictures draw readers in deeper and deeper, along with the many fairy-tale details to discover (clever viewers will spot all the usual suspects, from Little Red Riding Hood to Rapunzel to the Three Little Pigs).
—The Horn Book

"I’m tired of bears. Every time you read a book, it’s just BEARS BEARS BEARS," grumps the young narrator. Claiming that you don’t need them, she proceeds to craft a story about a monster who sets out to steal a princess and is ultimately foiled by a fairy godmother. Fair enough—but as is evident from the episode’s first page on, the godmother hovering watchfully just beyond the edges of each scene is unmistakably ursine... Young fans of David Wiesner’s THREE PIGS (2001) and other metafictive romps will be properly amused.
—Kirkus Reviews

About the Author
Meg McKinlay is a poet as well as a children's writer. She lives in Australia.

Leila Rudge received a degree in illustration from Bath Spa University in her native England and now lives in Australia.

Most helpful customer reviews

1 of 1 people found the following review helpful.
No Bears?
By Valerie A. Baute
Ella is tired of bears. They are in too many stories. This is her story, so there won't be any bears... or will there?
Ella tells us she is going to tell us a story with no bears in it. Her story constantly tells us that there are no bears, and Ella chimes in occasionally to tell us when it's getting scary or tell us how perfect the book is.

I absolutely adored this book. From the very first page, I started reading it out loud. Ella is just so much fun and so easy to read. The pictures are colorful yet simple. It would be perfect to read to a kindergarten or first grade class. It is just too long to read aloud to a group of younger children, and that makes me sad. It would be a great book for one on one reading with a younger child, especially one that is good with sitting through longer books.

There were so many parts of this book that I loved. I could probably quote the whole thing, but that would defeat the purpose of reviewing it. With words like "fantastical" you know this book is a winner! In Ella's words, "Wow! This turned out to be a pretty good book, don't you think?" Yes Ella, I do!

0 of 0 people found the following review helpful.
Bears or no bears, brilliant illustrations
By FIRR-Kids!
"Every time you read a book, it's just BEARS BEARS BEARS - horrible furry bears slurping honey in awful little caves." That's how fed up Ella is with bears hogging all the storybooks. She needs a break from all the bears. The obvious solution is to take matters into her own hands and create a storybook that has, you guessed it, no bears. No bears in her castle, no bears in her forest, no bears putting their grimy little paws in her book, period.

Instead of bears crowding up the joint, Ella's book has a tutorial for making your own paper crown, fairies with shimmering wings, a map of faraway places, and a terrible monster. This monster is also terribly (hilariously) dressed, replete in a pair of yellow and coral striped tights and an offbeat patterned mask. Ella's story has action, adventure, and like all good storybooks, a happy ending.

I like how Ella includes classic storybook elements in a seemingly random way. When she introduces the monster to the story, a little girl in a red cape and hood runs past with a basket while a wolf looks on. The monster crosses the river in a bathtub with an owl and a pussycat, later passing by a trio of pigs in one house, and a girl with a suspiciously long braid in another.

There may be no bears allowed in, but one lurks (unknown to the bear banning author) right at the edges of the book, with a paw reaching in on several pages. Could it be that a bear is having a huge effect on Ella's book on the sly?

Leila Rudge does a great job tempering all the colors and activity in Ella's book against the pure white background. There are so many little details to take note of, but it's not the least bit overwhelming. There is action and adventure on every page, paired with adorable little patterned clothing (Ella's pink patterned shirt is my favorite) and clever little jokes tucked in everywhere.

0 of 0 people found the following review helpful.
No Bears: A Picture Book Worth Looking at the Pictures
By Bethany
Summary: No Bears

Ella is writing a book, and she knows what sort of book it will be. Her book will have pretty things, fairies, princesses, castles, funny things, exciting things and scary things but most importantly NO BEARS. After all, "Every time you read a book, it's just BEARS BEARS BEARS - horrible furry bears slurping honey in awful little caves."

Then follows Ella's delightful story including, yes, a princess (Ella who has donned a paper crown for the part), a king and queen (who look rather domestic), a fairy godmother (with pen, paint, and a magic wand) and a "scary" monster but NO Bears. Princess Ella peers into the illustrations of her spiral bound notebook while behind all the action a furry bear watches on (although he nicely refrains from slurping any honey). When the monster decides to kidnap the princess, the bear steps into action attempting to stop the monster on each page. Finally, when all other attempts have failed and the monster has grabbed the princess. The bear uses a quick wave of the fairy godmother's wand to right all wrongs and return the princess to her safe home. Ella's story ends with a bash for the fairy godmother who everyone knows saved Ella (after all there are no bears!). The poor neglected bear is left with a few straggling fairy tale creatures and no verbal credit for a job well done.

Illustrations: No Bears

Leila Rudge's illustrations in No Bears add a complex dimension to the simple storyline. I caught my son peering over the illustrations on his own trying to see every detail. If you are a reader (like me) who gets so excited at the chance to read a new book that you race through it as quickly as possible, slow down and enjoy. This picture book is one of those rare treasures where the illustrations and words blend together in perfect story-harmony. (Note: Due to the importance and size of the illustrations, this book may not be a good choice for a read aloud story time for a larger group.)

My Comments: No Bears

Meg McKinlay and Leila Rudge's delightful book No Bears definitely meets my personal three major review criteria: well-written, quality illustrations, and encourages the imagination. My son and I enjoyed reading the book together multiple times. One caution, I did notice that even though Amazon has listed this book as for three and older, my almost four year-old did not understand the humor of the illustrations contrasted with the story until I explained it to him. (Of course, I enjoyed the cuddles and giggles while explaining!)

Best of all, No Bears, encourages creative storytelling and writing. Don't be surprised if your children want their own blank spiral notebooks for story writing after reading Ella's tale.

To see activity ideas to go with this book, please see: [...].

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[A723.Ebook] Download PDF The Pleasure Principle, by Jane O'Reilly

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An education…

When it comes to sex shy and awkward Verity is as reluctant as a virgin. So imagine her horror and shame when her ex reveals her inadequacies to the internet? To prove that she’s not frigid, as claimed, she’ll sleep with the very next man she sees!

So when her boss, Cal Bailey, a man completely confident in his own sexiness, invites her to one of his legendary parties Verity leaps at the chance. She gets Cal right where she wants him but at the crucial moment her insecurities take over, leaving Cal confused and her frustrated!

Verity, convinced she can’t do it, is set for rejection again but Cal is a sexpert and he’s determined to turn Verity’s pain into her ultimate pleasure…

• Sales Rank: #825669 in eBooks
• Published on: 2015-01-30
• Released on: 2015-01-30
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Short and Smutty….but in a good way.
By Robin Snyder
3.5 Stars

There isn't a ton of set up or anything going into the story. Verity has been slighted by her ex-boyfriend very publicly on a website rate your shag. Embarrassed and completely self-conscious of all of the information her ex gave about being prudish and stiff Verity agrees to go to one of Cal’s parties that night.

Cal’s house parties are notorious for people having sex and Verity walks into watching a threesome almost immediately after coming to his home. I think this is about 4-5 pages in, like I said no time was wasted getting to the nitty-gritty and since this is only 74 pages long I guess it makes sense.

Cal is almost too good to be true. He is patient, understanding and has taken it as his personal mission to make sure Verity actually has an orgasm with another person in the room. As he helps her explore her own sexuality she becomes more comfortable and confident.

”Like I said, you think too much.”
“What else am I supposed to do?”
“He leans closer, tucks my hair behind my ear. “You’re supposed to walk into the restaurant with me. You’re supposed to order the most expensive thing on the menu, then order desert and refuse to share it. You’re supposed to torture me with boring conversation about the weather, the news, the latest book you read, knowing that I’m sat opposite you, thinking about your lovely tight ____ and how much I want to shove my ____ in it.”

Cal was charming and completely likable and I enjoyed the way he played with Verity. The only down side to this story was Verity herself. She sabotages herself all the time and even though I felt sorry for her I really had a little bit of a hard time liking her since she was so down on herself. But…that was the premise of the story so it fit this plot well

There are a few F/F/M scenes so if that isn't your thing be aware. They weren't too graphic but it happened. This is also an English story so the dialogue took a little getting used to. But if you want something short and smutty with a HEA of sorts this may be what you are looking for.

1 of 1 people found the following review helpful.
A Hot and Sexy Novella Read.
By April R Symes
****A gifted copy was provided by NetGalley for an honest review***
Short and Erotic-novella style read
Verity finds out her ex-boyfriend ousted her inadequacies on a website. He rated her so low, that he and his friends have been making fun of her to her face without her understanding that is what they have been doing. Verity found out and it hurt her tremendously. Cal, her boss happened to come into her office when she found out and invited her to one of his famous house parties –Verity accepted. Verity is this shy woman who doesn't watch porn, doesn't use sex toys, and who has never had an orgasm. Cal tries to change all that.

Cal is one sexy boss. He is smart, accomplished and has nursed a secret crush on Verity for a while but knowing she had a boyfriend, didn’t pursue. At the party, Verity comes across a sex scene that Cal watched with her. Then they started engaging in some crazy sexual chemistry and the story took a 180 turn. It really ended up being a sweet, yet really erotic, sexy , hot story. I liked Verity –her growth in the story was wonderful. I liked Cal- I think he grew too, from the guy who thew sex parties to at the end , a man who found what he was missing.
My rating: 4.2 STARS ****

0 of 0 people found the following review helpful.
The Pleasure Principle
By Reviews
I received this book via Netgalley for an honest review.

This novella is very hot and if you’re looking for a story based on the sexual discovery of the main character, then this one could be a good read. It barely took me two hours to finish it (in between tidying my place and talking on the phone for a little while). I think it’s a good alternative when you don’t have much time to read and you want something shamelessly sexual. ;)

So, you have a main character from which POV the story is told. She’s a woman in her twenties, dumped by an a**hole who went out of his way to ridicule her online. She’s very emotional, doesn’t believe in her abilities to satisfy men in bed so she agrees to go to a very special party at one of her boss’s place.

Seems pretty common, right? Well, I can’t exactly say that it’s a unique novella or story, but it’s still working.

Cal and Verity are an interesting pair. I think it’s fun that the author doesn’t show us that it only takes one try for the male character to make the female forget everything about her issues, her hangups and her fears. It made it more believable and I enjoyed Cal’s determination.

Now, don’t get me wrong, there isn’t that much depth in this novella. You have a fairly good characterization considering the short length of this story, you have a plot that is working but isn’t overly complex and you have a writing style that isn’t stilted. It flows and I think I was in the mood for something light and not so difficult.

But, I must confess that there are a few peaks in both main characters’ psyche that let me believe that if the author would have wanted, she could have written a full length novel with some depth. Maybe even a more twisted plot. I’m pretty sure that I would have been onboard. :)

The ending is a little rushed maybe, and the characters’ feelings become too important too suddenly. At least, I didn’t have the opportunity to witness the build up. I saw the lust, the sexual chemistry between them, even a semblance of care, but actual feelings…not really.

I don’t regret reading this novella and I repeat: if you want an erotica novella, maybe you should give this one a chance.

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[K313.Ebook] Ebook Strategic Thinking for Advertising Creatives, by Alice Kavounas Taylor

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Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives

• Sales Rank: #605118 in Books
• Brand: Brand: Laurence King Publishing
• Published on: 2013-10-22
• Released on: 2013-10-22
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x .75" w x 7.00" l, 1.25 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

About the Author
Alice Kavounas Taylor has enjoyed an award-winning, international advertising career in London and New York. She was formerly Senior Lecturer on the MA in Creative Advertising at University College Falmouth, U.K., a course she originated, led and on which she taught studio practice for 15 years.

Most helpful customer reviews

3 of 3 people found the following review helpful.
I Needed This Book 30 Years Ago
By Bob the Copywriter
Creating successful advertising is no longer about making up cute slogans, clever puns and wacky ideas. Or hiring celebrities (whom you'd like to meet). It's about strategic thinking. That's why this book is so important for any copywriter, art director or planner. Great creative people are intuitive strategists. But it doesn't hurt to have a manual. This book is it. I wish I'd had it 30 years ago.

3 of 4 people found the following review helpful.
20 Pages in and I'm hooked
By Anna
What I really like about this book:

- Layman's terms. Alice does not sound like one of those ad execs that will pound you with one media term after another, she all boils it down to simple and digestible recommendations.
- Examples are current and on trend, not 40 to 50 year ago ads that you might not have experienced (or seen) yourself.
- Great guide to mastering how to crack the brief and making one.

What I don't like about this book:
- The cover title's typography.. is that the Kellogg's K? Hmm, clever.. but I wish it looked classier.

0 of 1 people found the following review helpful.
Great book!
By k
At first I was sceptical. I thought I wasted my money on a book that covers the creative brief and what it is. Now it does go threw the steps that we all know but it really goes deeper than that. It helps you understand what separates a good creative brief from a lousy one and gives examples. I definitely would recommend it to professionals and students.

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If you are a student of film and video or a seasoned post-production professional, this book is the perfect guide to the powerful editing and color grading tools in DaVinci Resolve 12.5. Using a complete project,this book takes you step-by-step, through starting a project, editing, color grading and final delivery. Each chapter uses exercises to cover essential tasks and tools, including: • Configuring critical project settings • Importing and organizing media • Editing and trimming techniques • Multicamera editing • Transitions, titles and speed effects • Pan and scan with Dynamic Zoom • Importing XML timelines • Color correction and balancing • Node based color grading • Secondary color correction • Power Windows, Qualifiers and tracking • Saving Versions of grades • Stabilization • Cloning with Node Sizing • Applying and tracking ResolveFX • Final output and delivery options Easy to follow, download instructions allow you to access 5GB worth of media that accompanies the exercises. Test questions are provided at the end of every chapter to help you retain what was covered.

• Sales Rank: #246304 in Books
• Published on: 2016-06-19
• Original language: English
• Dimensions: 11.00" h x .81" w x 8.50" l,
• Binding: Paperback
• 342 pages

About the Author
Dion Scoppettuolo is a training consultant that has worked with clients including Blackmagic Design, Autodesk, Apple Inc., and Avid Technologies. He has written educational books on a variety of film, video and digital photography applications and has taught courses in the U.S., Europe, Asia and Australia. Previously Mr. Scoppettuolo spent nearly 10 years working in the Applications groups at Apple Inc., as a Senior Product Marketing Manager and earlier, as a Product Designer at Avid Technology.

Most helpful customer reviews

5 of 6 people found the following review helpful.
This looks like a great book
By Michael L. Maninger
This looks like a great book, but the supporting Web site isn't working. I hope that they get it sorted out soon.

Update
Their download site doesn't like FireFox I have been able to download the files with Microsoft Edge browser. I think they need to make their site more compatible.

That's just me

Mike

0 of 0 people found the following review helpful.
Great instructional book.
By JungleBoy
Excellent tutorial for a great program. Well worth the money and is easy to follow. Example files were a bit hard to download but once you have them you are golden.

0 of 0 people found the following review helpful.
Five Stars
By William Hall
Large download file to follow the tutorials is a challenge.

See all 4 customer reviews...

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Learning DaVinci Resolve 12.5: A step-by-step guide to editing and color grading, by Mr Dion Scoppettuolo PDF

Learning DaVinci Resolve 12.5: A step-by-step guide to editing and color grading, by Mr Dion Scoppettuolo PDF

Learning DaVinci Resolve 12.5: A step-by-step guide to editing and color grading, by Mr Dion Scoppettuolo PDF