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Rhetorical Criticism: A Study In Method, by Edwin Black
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Winner, Speech Communication Association Award for Distinguished Scholarship
This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.
- Sales Rank: #886930 in Books
- Published on: 1978-06-15
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .60" w x 5.50" l, .54 pounds
- Binding: Paperback
- 198 pages
Review
"Both stimulating and disturbing . . . Mr. Black's provocative book has stressed some genuine shortcomings in traditional theory and criticism and has raised some questions which will not soon be answered . . . every serious student of public address should study this examination of rhetorical criticism." —Journal of Communications
"Black set out to rattle the foundations of what he called traditional 'neo-Aristotelian' criticism, and he went to his task with spirit. The result is both articulate and provocative." —Speech Teacher
About the Author
Edwin Black was professor of communication arts at the University of Wisconsin-Madison, and the co-author, with Harry P. Kerr, of American Issues (1961). He was the co-editor, with Lloyd F. Bitzer, of The Prospect of Rhetoric (1971).
Most helpful customer reviews
5 of 5 people found the following review helpful.
Definatly a Rhetorical exigence
By Marc Rich
While people outside of the field will find the arguments inside this book tedious, anyone who is interested in the field of Rhetoric MUST have this book on their shelf. Black calls into question the monopoly that the Neo-Aristotelians had in rhetorical criticism in the early twentieth century, and through his arguments exposes areas which required new methods to produce understanding. Black shows the possibilities of rhetorical criticism and opens up new possibilities for the field. While the arguments and examples are dated by today's standards, Blacks book demands a response from the field that as of now hasn't been fully satisfied.
3 of 4 people found the following review helpful.
A Study of Methodology
By Dr. W. G. Covington, Jr.
Professor Black tells us that rhetorical criticism has to do with a specialized form of critism and goes on in the first chapter to discuss the nature of the critic's role. In chapter two he talks about how rhetoric has to do with much more than spoken communication. He says that neo-Aristotelian criticism is by far the most dominant mode of rhetorical criticism presently used at the time of the book's publication.
The elements of neo-Aristotelianism include: 1) forensic, 2) deliberative, and 3) epideictic. The classifications of proof consist of: 1) logical, 2) pathetic, and 3) ethical. The assessment of the discourse includes: 1) invention, 2) arrangement, 3) delivery, 4) style, along with the evaluation of the discourse's effects on the audience.
This book offers a broad overview of rhetorical criticism. It lives up to its subtitle, i.e., it provides a study in method. It presents the historical context upon which Black adds his contribution.
3 of 4 people found the following review helpful.
Informative Look at Methodology
By Dr. W. G. Covington, Jr.
In the opening section of the book he approaches his subject philosophically. He talks about he role a critic plays in analyzing and providing a framework. From this context he goes on to describe the method.
A section is devoted to rhetorical cristism and how it includes must more than the spoken word. From here he places rhetoric in a more general context.
Critics from various historical epochs are cited. He contributes his own thoughts to the issue as it is passed down from one generation to the next. This book makes some insightful points and is worthy of attention for those interested in continuing the discussion.
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